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THE KNOWLEDGE OF CULTURAL APPRAISALS, AS AN INNOVATIVE STRATEGY IN THE INTERNATIONALIZATION PROCESSES OF COLOMBIAN COMPANIES

EL CONOCIMIENTO DE LAS APRECIACIONES CULTURALES, COMO ESTRATEGIA INNOVADORA EN LOS PROCESOS DE INTERNACIONALIZACIÓN DE LAS EMPRESAS COLOMBIANAS

dc.creatorGil Toledo, Jhon Jairo
dc.date2018-06-15
dc.date.accessioned2020-08-21T19:46:30Z
dc.date.available2020-08-21T19:46:30Z
dc.identifierhttps://revistas.unbosque.edu.co/index.php/cuaderlam/article/view/2611
dc.identifier10.18270/cuaderlam.v14i26.2611
dc.identifier.urihttp://test.repositoriodigital.com:8080/handle/123456789/10061
dc.descriptionThis article analyzes, the influence of culture in the processes of innovation and international negotiation, from the cultural differences, which become a fundamental input to guarantee a successful insertion in the processes of cross - border negotiation; And finally examines the cultural profile of the Colombian entrepreneur, his prerogatives, the fruits of such negotiations and why to do business with entrepreneurs in Colombia. It is part of the Hofstede (1980) approach called The Theory of Cultural Dimensions as a generic framework for this empirical analysis, which allows identifying the cultural values that affect the behavior of entrepreneurs.en-US
dc.descriptionEl presente artículo, analiza la influencia de la cultura en los procesos de innovación y de negociación internacional, desde las diferencias culturales, que se convierten en insumo fundamental para garantizar una exitosa inserción en los procesos de negociación transfronteriza; y finalmente, se examina el perfil cultural del empresario colombiano, sus prerrogativas, los frutos derivados de tales negociaciones y por qué hacer negocios con los empresarios en Colombia. Se parte del enfoque de Hofstede (1980), denominado: La Teoría de las Dimensiones Culturales, como marco genérico para este análisis empírico, que permite identificar los valores culturales que afectan el comportamiento de los empresarios.es-ES
dc.formatapplication/pdf
dc.languagespa
dc.publisherUniversidad El Bosquees-ES
dc.relationhttps://revistas.unbosque.edu.co/index.php/cuaderlam/article/view/2611/2148
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dc.rightsDerechos de autor 2019 Universidad El Bosquees-ES
dc.rightshttp://creativecommons.org/licenses/by-nc-sa/4.0es-ES
dc.sourceCuadernos Latinoamericanos de Administración; Vol 14 No 26 (2018)en-US
dc.sourceCuadernos Latinoamericanos de Administración; ##issue.vol## 14 ##issue.no## 26 (2018)es-AR
dc.sourceCuadernos Latinoamericanos de Administración; Vol. 14 Núm. 26 (2018)es-ES
dc.source2248-6011
dc.source1900-5016
dc.source10.18270/cuaderlam.v14i26
dc.subjectCultura, Internacionalización, Negocios.es-ES
dc.titleTHE KNOWLEDGE OF CULTURAL APPRAISALS, AS AN INNOVATIVE STRATEGY IN THE INTERNATIONALIZATION PROCESSES OF COLOMBIAN COMPANIESes-AR
dc.titleEL CONOCIMIENTO DE LAS APRECIACIONES CULTURALES, COMO ESTRATEGIA INNOVADORA EN LOS PROCESOS DE INTERNACIONALIZACIÓN DE LAS EMPRESAS COLOMBIANASes-ES
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/publishedVersion


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