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La clave delta del comportamiento de compra en el consumidor del siglo XXI
La clave delta del comportamiento de compra en el consumidor del siglo XXI
| dc.creator | Quiñones, Manuel | |
| dc.date | 2016-10-10 | |
| dc.date.accessioned | 2020-08-21T20:40:25Z | |
| dc.date.available | 2020-08-21T20:40:25Z | |
| dc.identifier | https://revistas.unbosque.edu.co/index.php/RevTec/article/view/1883 | |
| dc.identifier | 10.18270/rt.v13i2.1883 | |
| dc.identifier.uri | http://test.repositoriodigital.com:8080/handle/123456789/10767 | |
| dc.description | Nuestro cerebro es una máquina fascinante. Es responsable de nuestros pensamientos, de la memoria, del lenguaje, además de controlar nuestras emociones. El cerebro es un órgano totalmente autónomo que se dedica a hacer predicciones y tomar decisiones. El cerebro sirve para la predicción del próximo paso que evite, en lo posible, el riesgo de morir. Es el responsable de la decisión final que nosotros como consumidores tomamos sobre uno u otro producto. En una nueva realidad como la que vivimos hoy, llena de incertidumbre, de una competencia infinita, donde los clientes acceden a muchas ofertas de productos, servicios y precios similares, a decisiones cada vez más complejas, todo esto sumado, hace que el vendedor tenga que esforzarse más que en el pasado para poder vender y persuadirnos de que tiene algo que merece nuestro dinero, nuestro tiempo y como lo veremos, nuestra atención. Las emociones juegan un papel muy importante para la memoria tanto icónica como ecoica. De lo anterior se desprende que, desde este punto de vista, lo social, nuestra capacidad de interacción con otros seres humanos y en general nuestra capacidad de convivencia, está íntimamente determinada por la evolución de nuestro sistema nervioso, especialmente de nuestra corteza pre frontal. Hay una diferencia a veces abismal entre lo que los clientes dicen y lo que realmente hacen. Y esto no quiere decir que todo lo que hemos usado para investigar a nuestros clientes no sea funcional, simplemente que hoy es limitado. Por eso debemos enfocarnosal estudio de la mente para conocer y comprender más de cercaaquello que lo estimula. En tanto seres humanos, somos razón y emoción o sentimientos, para sobrevivir con otros.Este artículo abre una nueva dimensión sobre los pasos en el comportamiento de compra del consumidor de hoy, actualiza conceptos y brinda una guía complementaria a lo que la mayoría de los autores en mercadeo han denominado el comportamiento del consumidor Our brain is a fascinating machine. It is responsible for our thoughts, memory, language, and controls our emotions. The brain is a fully autonomous body that works to make predictions and decisions. The brain serves to predict the next step to avoid, if possible, the risk of dying. It is responsible for the final decision that we as consumers make about either product. In a new reality as we live in today, full of uncertainty, of infinite competition, where customers access many deals on products, services and similar prices, increasingly complex decisions, all this combined forces makes the seller has to do more than in the past to sell and persuade us that has something worth our money, our time and as we shall see, our attention. Emotions play a very important for both iconic and echoic memory paper.From the above it follows that, from this point of view, social, our ability to interact with other human beings and overall our ability to live together, is closely determined by the evolution of our nervous system, especially in our prefrontal cortex. There is sometimes a significant difference between what customers say and what they actually do. And this does not mean that everything we used to investigate our customers is not functional, just that today is limited. So we must focus to the study of mind to know and understand more closely what stimulates. As human beings, we are reason and emotion or feelings, to survive with others. This article opens a new dimension on the steps in the buying behavior of consumers today, updated concepts and provides a complementary guide to what most authors have called marketing consumer behavior. | en-US |
| dc.description | Nuestro cerebro es una máquina fascinante. Es responsable de nuestros pensamientos, de la memoria, del lenguaje, además de controlar nuestras emociones. El cerebro es un órgano totalmente autónomo que se dedica a hacer predicciones y tomar decisiones. El cerebro sirve para la predicción del próximo paso que evite, en lo posible, el riesgo de morir. Es el responsable de la decisión final que nosotros como consumidores tomamos sobre uno u otro producto. En una nueva realidad como la que vivimos hoy, llena de incertidumbre, de una competencia infinita, donde los clientes acceden a muchas ofertas de productos, servicios y precios similares, a decisiones cada vez más complejas, todo esto sumado, hace que el vendedor tenga que esforzarse más que en el pasado para poder vender y persuadirnos de que tiene algo que merece nuestro dinero, nuestro tiempo y como lo veremos, nuestra atención. Las emociones juegan un papel muy importante para la memoria tanto icónica como ecoica. De lo anterior se desprende que, desde este punto de vista, lo social, nuestra capacidad de interacción con otros seres humanos y en general nuestra capacidad de convivencia, está íntimamente determinada por la evolución de nuestro sistema nervioso, especialmente de nuestra corteza pre frontal. Hay una diferencia a veces abismal entre lo que los clientes dicen y lo que realmente hacen. Y esto no quiere decir que todo lo que hemos usado para investigar a nuestros clientes no sea funcional, simplemente que hoy es limitado. Por eso debemos enfocarnosal estudio de la mente para conocer y comprender más de cercaaquello que lo estimula. En tanto seres humanos, somos razón y emoción o sentimientos, para sobrevivir con otros.Este artículo abre una nueva dimensión sobre los pasos en el comportamiento de compra del consumidor de hoy, actualiza conceptos y brinda una guía complementaria a lo que la mayoría de los autores en mercadeo han denominado el comportamiento del consumidor Our brain is a fascinating machine. It is responsible for our thoughts, memory, language, and controls our emotions. The brain is a fully autonomous body that works to make predictions and decisions. The brain serves to predict the next step to avoid, if possible, the risk of dying. It is responsible for the final decision that we as consumers make about either product. In a new reality as we live in today, full of uncertainty, of infinite competition, where customers access many deals on products, services and similar prices, increasingly complex decisions, all this combined forces makes the seller has to do more than in the past to sell and persuade us that has something worth our money, our time and as we shall see, our attention. Emotions play a very important for both iconic and echoic memory paper.From the above it follows that, from this point of view, social, our ability to interact with other human beings and overall our ability to live together, is closely determined by the evolution of our nervous system, especially in our prefrontal cortex. There is sometimes a significant difference between what customers say and what they actually do. And this does not mean that everything we used to investigate our customers is not functional, just that today is limited. So we must focus to the study of mind to know and understand more closely what stimulates. As human beings, we are reason and emotion or feelings, to survive with others. This article opens a new dimension on the steps in the buying behavior of consumers today, updated concepts and provides a complementary guide to what most authors have called marketing consumer behavior. | es-ES |
| dc.format | application/pdf | |
| dc.language | spa | |
| dc.publisher | Universidad El Bosque | es-ES |
| dc.relation | https://revistas.unbosque.edu.co/index.php/RevTec/article/view/1883/1451 | |
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| dc.rights | Derechos de autor 2014 Journal of Technology | es-ES |
| dc.source | Journal of Technology; Vol 13 No 2 (2014): Hábitat que educa para la sostenibilidad; 28-52 | en-US |
| dc.source | Revista de Tecnología; ##issue.vol## 13 ##issue.no## 2 (2014): Hábitat que educa para la sostenibilidad; 28-52 | es-AR |
| dc.source | Revista de Tecnología; Vol. 13 Núm. 2 (2014): Hábitat que educa para la sostenibilidad; 28-52 | es-ES |
| dc.source | 1692-1399 | |
| dc.subject | Comportamiento del consumidor | es-ES |
| dc.subject | Proceso de compra | es-ES |
| dc.subject | toma de desiciones | es-ES |
| dc.subject | identidad social | es-ES |
| dc.subject | oniomanía | es-ES |
| dc.title | La clave delta del comportamiento de compra en el consumidor del siglo XXI | en-US |
| dc.title | La clave delta del comportamiento de compra en el consumidor del siglo XXI | es-ES |
| dc.type | info:eu-repo/semantics/article | |
| dc.type | info:eu-repo/semantics/publishedVersion |
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