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Supply chain oriented performance in accordance with business and marketing procedures of the electrical sector in bogota

Desempeño de la orientación de la cadena de abastecimiento en armonia con operaciones y mercadeo en empresas del sector electrico en bogotá

dc.creatorC Ocampo, Pablo
dc.creatorPrada Ospina, Ricardo
dc.creatorGarcía Jaramillo, Maira Alejandra
dc.date2020-04-27
dc.date.accessioned2020-08-21T20:40:39Z
dc.date.available2020-08-21T20:40:39Z
dc.identifierhttps://revistas.unbosque.edu.co/index.php/RevTec/article/view/2955
dc.identifier10.18270/rt.v17i1.2955
dc.identifier.urihttp://test.repositoriodigital.com:8080/handle/123456789/10832
dc.descriptionThis article offers a descriptive analysis about the performance factor of supply chain orientation (SCOP) based on the harmonization between marketing strategies in several companies in the electrical and electronic sector, through the evaluation of three fundamental constructs: the alignment of the marketing strategy, the performance of the orientation to the supply chain and the organizational performance, fundamental components for the optimal flow of the operational processes in order to satisfy the needs of the stakeholders. An instrument was applied as a survey to 121 people with different macro environments and positions within their organizations. In the research process, there was a misalignment between the logistics and marketing strategies due to the lack of articulation between the functional processes in addition to their respective areas, from the strategic, tactical and operational plans.en-US
dc.descriptionEl presente artículo ofrece un análisis descriptivo acerca del factor desempeño de la orientación a la cadena de abastecimiento (DOGCA) en empresas del sector eléctrico, mediante la armonización entre las estrategias de mercadeo en varias empresas del sector eléctrico y electrónico, mediante la evaluación de tres constructos fundamentales: la alineación de la estrategia de mercadeo, el rendimiento de la orientación a la cadena de abastecimiento y el rendimiento organizacional, componentes fundamentales para el óptimo flujo de los procesos operacionales con el fin de satisfacer las necesidades de los grupos de interés. Se aplicó un instrumento como encuesta a 121 personas con diferentes macro ambientes y posiciones dentro de sus organizaciones. En el proceso investigativo se encontró una desalineación entre las estrategias de logística y mercadeo debido a la falta de articulación entre los procesos funcionales además de sus respectivas áreas, desde los planes estratégicos, tácticos y operacionales.es-ES
dc.formatapplication/pdf
dc.languagespa
dc.publisherUniversidad El Bosquees-ES
dc.relationhttps://revistas.unbosque.edu.co/index.php/RevTec/article/view/2955/2323
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dc.rightsDerechos de autor 2018 Revista de Tecnologíaes-ES
dc.rightshttp://creativecommons.org/licenses/by/4.0es-ES
dc.sourceJournal of Technology; Vol 17 No 1 (2018): Aplied Engineering for life quality; 78-93en-US
dc.sourceRevista de Tecnología; ##issue.vol## 17 ##issue.no## 1 (2018): Ingenieria aplicada a la calidad de vida; 78-93es-AR
dc.sourceRevista de Tecnología; Vol. 17 Núm. 1 (2018): Ingenieria aplicada a la calidad de vida; 78-93es-ES
dc.source1692-1399
dc.subjectOrientación a la gerencia de la cadena de abastecimiento, Gerencia de la Cadena de abastecimiento, estrategia de mercadeo, rendimiento organizacional.es-ES
dc.titleSupply chain oriented performance in accordance with business and marketing procedures of the electrical sector in bogotaen-US
dc.titleDesempeño de la orientación de la cadena de abastecimiento en armonia con operaciones y mercadeo en empresas del sector electrico en bogotáes-ES
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/publishedVersion


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