Mostrar el registro sencillo del ítem

Factors affecting the selection of dealer in the purchase of motorcycles in Medellin: a case study

Factores que influyen en la selección del concesionario en la compra de motocicletas en Medellín: estudio de caso

dc.creatorPérez Vélez, Juan Carlos
dc.creatorZuluaga-Sepúlveda, Hervin Smiller
dc.creatorOrozco-Galeano, Juan Diego
dc.creatorGonzález-Almeyda, Paulo Andrés
dc.date2015-07-30
dc.date.accessioned2021-03-18T21:12:27Z
dc.date.available2021-03-18T21:12:27Z
dc.identifierhttps://revistas.itm.edu.co/index.php/revista-cea/article/view/126
dc.identifier10.22430/24223182.126
dc.identifier.urihttp://test.repositoriodigital.com:8080/handle/123456789/11790
dc.descriptionThis study was conducted to establish what are the criteria that the consumer takes into account when selecting the site (licensee) purchase of motorcycles distributed. In this regard, data collection was done considering only subjects who acquired motorcycle dealer. Assuming a quantitative research, a theoretical sample of 294 and a real participation of 60 individuals selected probabilistically, the influence of various factors related to the purchase decision was measured. As a result of this measurement, and consistent with the literature, we found that one of the factors that respondents considered as most crucial subjects to choose where to buy your motorcycle is the influence of the recommendations of others. Among the main conclusions that were reached is that the gifts given by the purchase does not necessarily increase the level of sales, instead offer them to those buyers with referrals or invest in improving the quality of service could be good alternatives to leverage factors rated as the most significant.en-US
dc.descriptionEste estudio se realizó con el fin de establecer cuáles son los criterios que el consumidor tiene en consideración al momento de seleccionar el concesionario para la compra de motocicletas. En este sentido, la recolección de información se hizo teniendo en cuenta únicamente sujetos que hubieran adquirido motocicletas en concesionario. Asumiendo una investigación de tipo cuantitativo, una muestra teórica de 294 individuos y una participación real de 60 individuos seleccionados de forma probabilística, se midió la influencia de diversos factores relacionados con la decisión de compra. Como resultado de esta medición, y en concordancia con la bibliografía consultada, se encontró que uno de los factores que los sujetos encuestados consideraron como más determinantes para elegir en dónde comprar su motocicleta es la influencia de las recomendaciones de terceros, y entre las principales conclusiones a las que se llegó es que los obsequios entregados por la compra no necesariamente aumentan el nivel de ventas, por lo cual, ofrecerlos a aquellos compradores que lleven referidos o invertir en mejorar la calidad del servicio podría ser una buena alternativa para aprovechar los factores más significativos.es-ES
dc.formatapplication/pdf
dc.languagespa
dc.publisherInstituto Tecnológico Metropolitano - ITMes-ES
dc.relationhttps://revistas.itm.edu.co/index.php/revista-cea/article/view/126/130
dc.relation/*ref*/Ariely, D., & Berns, G. S. (2010). Neuromarketing: the hope and hype of neuroimaging in business. Nature reviews. Neuroscience, 11(4), 284–92. doi:10.1038/nrn2795
dc.relation/*ref*/Chadha, O. (2011). Study Of Consumer Buying Behavior Towards Bikes. International Journal of Research in Finance & Marketing, 1(2), 86–101.
dc.relation/*ref*/Comité de Ensambladoras de Motos Japonesas. (2013). VIII Estudio sociodemográfico del usuario de la moto en colombia, 8.
dc.relation/*ref*/Fedorikhin, A. (1999). Heart and Mind in Conflict : The Interplay of Affect and Cognition in Consumer Decision Making. Journal Of Consumer Research, 26(3), 278–292.
dc.relation/*ref*/Fenalco Antioquia. (2013). Boletín Económico Sectorial- Sector Motos, (19), 1–23. Retrieved from http://www.andi.com.co/pages/noticias/noticia_detalle.aspx?IdNews=369.
dc.relation/*ref*/Hair, J. F., Bush, R. P., & Ortinau, D. J. (2010). Investigación de mercados. McGraw-Hill.
dc.relation/*ref*/Khan, M. S. K., Jain, M. V., & Sharma, M. A. (2013). The Effect Of Brand Positioning On Customer Buying Decisions And Brand Loyalty Towards Deluxe Segment Of Motorcycle With Reference To India Yamaha Motors. International Journal of Research in Management & IT, 1(1), 175–184.
dc.relation/*ref*/Khan, S. G. N., Siddiqui, J., Shah, B. A., & Hunjra, A. I. (2012). Effective advertising and its influence on consumer buying behavior. Information Management and Business Review, 4(3), 114–119.
dc.relation/*ref*/Kathiravanaa, C., Panchanathamaa, N., & Anushan, S. (2010). The Competitive Implications Of Consumer Evaluation Of Brand Image , Product Attributes , And Perceived Quality In Competitive Two-Wheeler Markets Of India. Serbian Journal of Management, 5(1), 21–38.
dc.relation/*ref*/Lai, C.-S. (2007). The effects of influence strategies on dealer satisfaction and performance in Taiwan’s motor industry. Industrial Marketing Management, 36(4), 518–527. doi:10.1016/j.indmarman.2005.08.015
dc.relation/*ref*/Laudon K. C. & Traver C. G. 2011. E-Commerce 2011. 7th ed. Pearson Education: England.
dc.relation/*ref*/Lefkoff-hagius, R., & Mason, C. H. (1993). Characteristic, Beneficial, and Image Attributes in Consumer Judgments of Similarity and Preference. Journal of Consumer Research, 20, 100–111.
dc.relation/*ref*/Lomboan, R., Saerang, D. P. E., & Pangemanan, S. S. (2013). The Influence Of Motivation And Perception As Psychological Factors On Consumer Buying Decision Of Kawasaki Ninja Motorcycle. Jurnal EMBA, 1(4), 2354–2361. Retrieved from http://scholar.google.com/scholar?hl=en&btnG=Search&q=intitle:No+Title#0
dc.relation/*ref*/McDaniel, C., & Gates, R. (2007). Marketing research essential.
dc.relation/*ref*/Ministerio de Comercio Industria y Turismo República de Colombia (2013). Informe de industria (pp. 1–36).
dc.relation/*ref*/Ngantung, V. N. (2013). Determinant factors of product attributes to consumer buying behavior of motorcycles. Jurnal EMBA, 1(4), 697–707.
dc.relation/*ref*/Pinch, P., & Reimer, S. (2010). Moto-mobilities : geographies of the motorcycle and motorcyclists Moto-mobilities : geographies of the motorcycle and motorcyclists Abstract, 44(0), 1–32.
dc.relation/*ref*/Pride W. M., Hughes R. J., & Kapoor J. R. 2010. Business [Electronic Version].10th ed. Cengage Learning : Canadá.
dc.relation/*ref*/Putthiwanit, C. (2012). Investigating Consumer Insight by Using Completion Techniques : A Pilot Study of a Motorcycle Accessory Shop in Thailand. International Review of Management and Marketing, 2(2), 92–98.
dc.relation/*ref*/Reddy, D. K. M. (2011). Consumers Behaviour Towards Two-Wheeler Motor Bikes. Osmania journal of Management, 1(1), 1–9.
dc.relation/*ref*/Sekaran, U., & Bougie, R. (2009). Research methods of business: A skill-building approach (ed.). New York: John Willey & Sons.
dc.relation/*ref*/Srinivas, S. (2011). Consumer satisfaction on two wheeler motor bikes: a study on nandyal, kurnool district, a.p., india. International journal of research in commerce & management, 2(3), 125–134.
dc.relation/*ref*/Solomon M. R. 2011. Consumer Behavior: Buying, Having, and Being. 9th ed. Pearson Education: New Jersey.
dc.relation/*ref*/Uddin, A. (2012). Factors Responsible to Dealers’ Satisfaction : A Study on Partex Furniture Industries Ltd. World Journal of Social Sciences, 2(5), 207–217.
dc.relation/*ref*/Varadarajan, R. (2009). Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises. Journal of the Academy of Marketing Science, 38(2), 119–140. doi:10.1007/s11747-009-0176-7
dc.relation/*ref*/Wu, P. C. S., Yeh, G. Y.-Y., & Hsiao, C.-R. (2011). The effect of store image and service quality on brand image and purchase intention for private label brands. Australasian Marketing Journal (AMJ), 19(1), 30–39. doi:10.1016/j.ausmj.2010.11.001
dc.relation/*ref*/Yuvaraju, D. (2014). Customer Satisfaction Towards TVS Apache: A Case Study in Tirupati. International Journal of Commerce, Business and Management, 3(3), 379–394.
dc.relation/*ref*/Zahay, D., & Griffin, A. (2010). Marketing strategy selection, marketing metrics, and firm performance. Journal of Business & Industrial Marketing, 25(2), 84–93. doi:10.1108/08858621011017714.
dc.rightsDerechos de autor 2017 Revista CEAes-ES
dc.sourceRevista CEA; Vol. 1 No. 2 (2015); 63-77en-US
dc.sourceRevista CEA; Vol. 1 Núm. 2 (2015); 63-77es-ES
dc.source2422-3182
dc.source2390-0725
dc.subjectvalue addeden-US
dc.subjectgiftsen-US
dc.subjectmotorcyclesen-US
dc.subjectpurchase decisionen-US
dc.subjectvalor agregadoes-ES
dc.subjectobsequioses-ES
dc.subjectmotocicletases-ES
dc.subjectdecisión de compra.es-ES
dc.titleFactors affecting the selection of dealer in the purchase of motorcycles in Medellin: a case studyen-US
dc.titleFactores que influyen en la selección del concesionario en la compra de motocicletas en Medellín: estudio de casoes-ES
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/publishedVersion
dc.typeArticlesen-US
dc.typeArtículoses-ES


Ficheros en el ítem

FicherosTamañoFormatoVer

No hay ficheros asociados a este ítem.

Este ítem aparece en la(s) siguiente(s) colección(ones)

Mostrar el registro sencillo del ítem