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Analysis of Core Competencies and Business Development of SMEs: A Case Study

Análisis de las competencias núcleo y el desarrollo empresarial en las MIPES: estudio de caso

dc.creatorNeme-Castillo, Omar
dc.creatorValderrama-Santibáñez, Ana Lilia
dc.creatorChiatchoua, Cesaire
dc.date2021-01-30
dc.date.accessioned2021-03-18T21:12:56Z
dc.date.available2021-03-18T21:12:56Z
dc.identifierhttps://revistas.itm.edu.co/index.php/revista-cea/article/view/1599
dc.identifier10.22430/24223182.1599
dc.identifier.urihttp://test.repositoriodigital.com:8080/handle/123456789/11953
dc.descriptionIn this paper, we identify the core competencies, which are the basis for competitive advantage, in a sample of Small and Medium-Sized Enterprises (SMEs) in Iztapalapa, Mexico City. For that purpose, we implemented a two-stage methodology. First, we evaluated the uniqueness, collectiveness, and strategic flexibility of the competencies. Second, we estimated a cross-sectional model to determine their contribution to business development. In the industrial sector, processes and purchases are core competencies; in turn, in the service sector, it is sales and marketing. We estimate that these competencies contribute to maintaining low costs, a quick adjustment, and an increase in sales and income in the industrial sector. In addition, they help to reduce negative external effects, which implies a fast response and an increase in sales and income in the service sector. These results lay the foundations for making policies that promote these enterprises by boosting their core competencies depending on their sector. Industrial enterprises should design programs to develop production processes and configure below-average cost structures. In turn, the service sector should design programs to develop sales and marketing skills that minimize the negative effects of bigger competitors.en-US
dc.descriptionEl documento identifica las competencias núcleo, entendidas como base de la ventaja competitiva, de una muestra de micro y pequeñas empresas de Iztapalapa en la Ciudad de México. Se sigue una doble metodología. Primero, se evalúan atributos de unicidad, colectividad y flexibilidad estratégica de las capacidades; después, se estima un modelo de corte transversal para determinar su contribución en el desarrollo empresarial. Para el sector industrial se establecen a los procesos y compras como competencias núcleo y ventas y marketing para los servicios. Se estima que estas competencias contribuyen a mantener bajos costos, a un rápido ajuste y al aumento de ventas e ingresos en el sector industrial y a la reducción de efectos negativos externos, implicando una pronta respuesta y un incremento de ventas e ingresos en el sector servicios. Los resultados sientan bases para el diseño de políticas de fomento de este grupo de empresas con carácter sectorial a través del impulso de competencias núcleo. Es necesario el diseño de programas de desarrollo de procesos de producción para empresas industriales con la esperanza de que configuren estructuras de costos por debajo del promedio. También es indispensable el diseño de programas de competencias en ventas y marketing para el sector de los servicios que minimicen los efectos negativos de competidores de mayor tamaño.es-ES
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dc.publisherInstituto Tecnológico Metropolitano - ITMes-ES
dc.relationhttps://revistas.itm.edu.co/index.php/revista-cea/article/view/1599/1841
dc.relationhttps://revistas.itm.edu.co/index.php/revista-cea/article/view/1599/1842
dc.relationhttps://revistas.itm.edu.co/index.php/revista-cea/article/view/1599/1848
dc.relationhttps://revistas.itm.edu.co/index.php/revista-cea/article/view/1599/1950
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dc.rightsDerechos de autor 2021 Instituto Tecnológico Metropolitanoes-ES
dc.rightshttp://creativecommons.org/licenses/by-nc-sa/4.0es-ES
dc.sourceRevista CEA; Vol. 7 No. 13 (2021); e-1599en-US
dc.sourceRevista CEA; Vol. 7 Núm. 13 (2021); e-1599es-ES
dc.source2422-3182
dc.source2390-0725
dc.subjectCompetitive advantagesen-US
dc.subjectstrategic planningen-US
dc.subjectdevelopment strategiesen-US
dc.subjectcommercial strategyen-US
dc.subjectsales policyen-US
dc.subjectventajas competitivases-ES
dc.subjectplanificación estratégicaes-ES
dc.subjectestrategias para el desarrolloes-ES
dc.subjectestrategia comerciales-ES
dc.subjectpolítica de ventases-ES
dc.titleAnalysis of Core Competencies and Business Development of SMEs: A Case Studyen-US
dc.titleAnálisis de las competencias núcleo y el desarrollo empresarial en las MIPES: estudio de casoes-ES
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/publishedVersion


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