Experiential marketing evolution: a theoretical approach to its conceptualization - Systematic Literature Review
Evolución del marketing experiencial: una aproximación teórica a su definición - Revisión Sistemática de Literatura;
Evolução do marketing experiencial: uma abordagem teórica à sua definição - Revisão Sistemática da Literatura
Autor
Sabogal Russi, Luisa Fernanda
Rojas-Berrio, Sandra Patricia
Metadatos
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