The personal mark as a decisive element of a good teacher

Cortés Arévalo, Camila; Sánchez Sáenz, Santiago; Alonso González, Antonio

La marca personal como elemento decisorio de un buen maestro;
Marca pessoal como elemento decisivo de um bom professor

dc.creator	Cortés Arévalo, Camila
dc.creator	Sánchez Sáenz, Santiago
dc.creator	Alonso González, Antonio
dc.date	2016-07-01
dc.date.accessioned	2022-05-25T14:29:51Z
dc.date.available	2022-05-25T14:29:51Z
dc.identifier	https://revistas.unilibre.edu.co/index.php/libreempresa/article/view/840
dc.identifier	10.18041/libemp.2016.v13n2.26205
dc.identifier.uri	http://test.repositoriodigital.com:8080/handle/123456789/38350
dc.description	Personal branding is the act of managing how you want to be remembered. For some companies it is really important to achieve for their professionals prestige and image, being this reflected as an excellent personal brand that allows them to develop themselves optimally in the work environment. Same thing happens with universities: they define the quality of their courses by the quality of the person who teaches it. This is why the development of a positive personal brand is important for the professionals in every field and likewise is necessary to define which aspects form a good teacher in order to have more remembrance into the university population. This paper attempts to identify these qualities that define a good university professor, through a descriptive study with a quantitative approach, performed from a survey of students at the University Sergio Arboleda, obtaining representative results on the characteristics that must have a university lecturer based on three basic criteria: personal, educational and teaching, highlighting the importance of managing the website and social networks of universities in creating personal brand of these professionals.	en-US
dc.description	La marca personal es el acto de gestionar cómo quiere uno mismo ser recordado. Para las empresas, es muy importante que sus profesionales sean reconocidos y tengan una excelente marca personal que les permita desarrollarse en el ambiente laboral de manera óptima. Lo mismo pasa con las universidades, estas definen la calidad de los cursos que imparten de acuerdo con la calidad de maestro que lo dicte. Es por esta razón que el desarrollo de una marca personal positiva es tan importante para los profesionales en todos los campos y así mismo es necesario definir qué aspectos forman a un buen maestro para tener una mayor recordación en la población universitaria. El presente trabajo trata de identificar estas cualidades que definen a un buen profesor universitario, mediante un estudio de tipo descriptivo, con un enfoque cuantitativo, realizado a partir de una encuesta aplicada sobre estudiantes de la Universidad Sergio Arboleda, obteniendo resultados representativos sobre las cualidades que debe tener un profesor universitario respecto a tres criterios básicos: personales, formativos y docentes, y resaltando la importancia de la gestión de la página web y las redes sociales de la universidad en la creación de la marca personal de dichos profesionales.	es-ES
dc.description	Personal branding is the act of managing how you want to be remembered. For some companies it is really important to achieve for their professionals prestige and image, being this reflected as an excellent personal brand that allows them to develop themselves optimally in the work environment. Same thing happens with universities: they define the quality of their courses by the quality of the person who teaches it. This is why the development of a positive personal brand is important for the professionals in every field and likewise is necessary to define which aspects form a good teacher in order to have more remembrance into the university population. This paper attempts to identify these qualities that define a good university professor, through a descriptive study with a quantitative approach, performed from a survey of students at the University Sergio Arboleda, obtaining representative results on the characteristics that must have a university lecturer based on three basic criteria: personal, educational and teaching, highlighting the importance of managing the website and social networks of universities in creating personal brand of these professionals.	pt-BR
dc.format	application/pdf
dc.language	spa
dc.publisher	Universidad Libre	es-ES
dc.relation	https://revistas.unilibre.edu.co/index.php/libreempresa/article/view/840/650
dc.source	LIBRE EMPRESA; Vol. 13 No. 2 (2016): Libre Empresa; 73-84	en-US
dc.source	Libre Empresa; Vol. 13 Núm. 2 (2016): Libre Empresa; 73-84	es-ES
dc.source	2538-9904
dc.source	1657-2815
dc.subject	Marca personal	es-ES
dc.subject	maestro	es-ES
dc.subject	calidad	es-ES
dc.subject	desarrollo	es-ES
dc.subject	Personal branding	en-US
dc.subject	professor	en-US
dc.subject	quality	en-US
dc.subject	development	en-US
dc.subject	Marca pessoal	pt-BR
dc.subject	desenvolvimento da qualidade dos professores	pt-BR
dc.title	The personal mark as a decisive element of a good teacher	en-US
dc.title	La marca personal como elemento decisorio de un buen maestro	es-ES
dc.title	Marca pessoal como elemento decisivo de um bom professor	pt-BR
dc.type	info:eu-repo/semantics/article
dc.type	info:eu-repo/semantics/publishedVersion
dc.type	Artículo revisado por pares	es-ES

Ficheros en el ítem

Ficheros	Tamaño	Formato	Ver
No hay ficheros asociados a este ítem.

Este ítem aparece en la(s) siguiente(s) colección(ones)

18 [260]

Mostrar el registro sencillo del ítem