A comparative study of two evaluation fields based on service and brand equity
Estudio comparativo de dos campos de evaluación, fundamentado en el servicio y la equidad de marca;
Estudo comparativo de dois campos de avaliação, baseado no serviço e a equidade da marca
Autor
Beltrán Bustos, Ángela Teresa
López, Ricardo Andrés
Álvarez Cano, Ana Milena
Metadatos
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