Experiential marketing: theoretical approaches on its evolution as a concept and reference on its functionality to generate differentiation in traditional markets
Marketing experiencial: aproximaciones teóricas sobre su evolución como concepto y referencia sobre su funcionalidad para generar diferenciación en los mercados tradicionales
Autor
NIETO ALMANZA, CHRISTIAN CAMILO
PÉREZ BORDA, ÓSCAR JAVIER
Metadatos
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