Consumer perceptions of B corporations, purpose-driven brands and cause-related marketing campaigns: knowledge, acceptance and appreciation at the time of purchase

Autor

Bianchi, Enrique Carlos

Gracia Daponte, Gaspar

Canziani, Cristian

Metadatos

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URI

http://test.repositoriodigital.com:8080/handle/123456789/43748

Colecciones

• Producción Académica UCC [3277]